Google December 2022 Link Spam Update Rolling Out Now

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Google confirms an upgrade to its spam detection system, called the December 2022 link spam update, is rolling out now and will use up to two weeks to complete.

What remains in The December 2022 Link Spam Update?

Google is upgrading its spam detection system with the ability to find acquired links and detect domains utilized mainly to pass links to other sites.

The December 2022 link spam upgrade makes use of Google’s AI-based spam-prevention system, SpamBrain, to nullify unnatural links.

In addition to spotting spam directly, Google states SpamBrain can now determine websites purchasing links and sites utilized for building outgoing links.

Will The December 2022 Link Spam Update Impact My Website?

Google encourages that rankings may change as the December 2022 link spam upgrade reduces the effects of abnormal links, eliminating any signals passed to the linking domain.

This upgrade impacts search results in all languages, possibly creating a widespread effect.

Whether your site is impacted by this update boils down to how you get links and how you connect out to other pages.

Google has stringent guidelines against getting links mostly to increase search rankings. Furthermore, Google has standards about qualifying links passed to other sites.

If you’re embedding an affiliate link within a body of text, for instance, you need to qualify that link with a rel=sponsored tag.

Stopping working to tag affiliate links properly could result in your website getting hit by the link spam update.

Additionally, you need to tag links in visitor posts with rel=nofollow, or that might get you in difficulty with Google also.

If you’re following Google’s finest practices regarding incoming and outbound links, it’s not likely the December 2022 link spam update will adversely affect you.

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Source: Google