How to Become a Social Media Manager in 2023 [Free Resume Template]

Posted by

There’s never ever been a better time to end up being a social media manager.

The average social media user spends 2.5 hours a day scrolling, taste and commenting. That’s the equivalent of 5 weeks a year!

All that screen time presents countless possible opportunities for individuals to discover brand-new brand names, items, and services.

That’s why social networks is among 2023’s crucial marketing channels. To get in on the action, brand names need to think up gorgeous content, and construct prospering communities around their brand.

However they can’t do it alone. That’s why there’s a lot chance out there for experienced social media supervisors!

If you like getting creative and getting in touch with others online, your abilities are in high demand.

Today, we’ll discuss how to become a social networks manager in 2023. Keep reading for actionable ideas, a step-by-step guide, and industry advice from among SMM Panel‘s in-house experts.

Perk: Personalize our free, expertly designed resume design templates to land your dream social media job today. Download them now.

What is a social media supervisor?

A social networks supervisor is an individual who deals with a brand name’s presence on social media.

Who is your brand, on social? What do they share (and not share)? How do they interact with consumers and their wider community?

Social network supervisors are in charge of preparation, creating, and publishing content that’s true to that brand identity. They’ll also examine and report on its performance, and stay up to date with their neighborhood through comments and DMs.

Does that sound like a big task? It is!

Social media managers have a great deal of duty, because they’re driving an incredibly essential marketing channel.

Lots of customers utilize social media to research study purchases, and discover brand-new brands. For online-only businesses, social media can be their only way of getting to know a brand!

That’s why social media isn’t internship territory any longer.

“The greatest modification I’ve seen is the shift from entry level jobs, to actually having a seat at the table,” states Trish Riswick, Social Network Professional at SMM Panel. “Companies realize the value of social, and that the social group, specifically, understands a lot. I think that’s a real testimony to where social is heading in 2023 and onward.”

What does a social networks supervisor do?

Social media supervisor is a dynamic and challenging role. As you produce, release, and report on material, you’ll be switching in between several tasks. Normally, those include:

  • Innovative copywriting
  • Graphic design
  • Shooting and editing video
  • Photography and photo editing
  • Material preparation
  • Material method, frequently in cooperation with the bigger marketing department
  • Neighborhood management
  • Examining and reporting on material efficiency

This may look like a huge (and perhaps daunting) list. But you don’t need to be a professional at all of these things to begin working as a social networks supervisor.

Smartphone photo and video is more than sufficient for a great deal of social networks material. And thanks to tools like Canva, graphic style and photo editing are more available than ever.

Bigger business may also have a team for handling social, rather than just someone. That would suggest you ‘d be working with other people, whose skills complement yours.

Plus, a determination to discover is one of the most important skills a social networks supervisor can have! So if there’s anything you’re not comfortable with right now, it’s ok to learn as you go.

Crucial social media supervisor abilities

Social network is constantly altering. So precisely what you need to do as a social networks supervisor will alter with time, too.

However there are some big-picture skills that underpin the more particular, tactical ones we just explained.


To prosper as a social media supervisor, you need to be all set to keep learning, experimenting, and changing as you go.

“This job changes actually day by day, and 2nd by 2nd,” states Trish. Whether the present trend is carousels, video, or something else completely (hey there, Metaverse), you need to keep developing remarkable material.

That means keeping up to date and finding out new skills when you have to, due to the fact that social networks platforms and their features are always altering.

You likewise need to be all set to adjust your content plan on a penny. “Something could take place in your market or in your community that just totally alters the instructions that you’re going in,” Trish continues. “Or you might get feedback from your audience, and recognize that what you believed was working in fact isn’t. You just need to roll with the punches and alter it up!”


Like we discussed, social media is typically the front lines of communication with consumers. You’re being trusted to share crucial brand name messages. You need to do that with self-confidence and clearness– while keeping people amused and engaged.

That’s why copywriting abilities, and strong interaction generally, is an evergreen ability for social media managers.

“You need to make certain your points are clear, and your audience isn’t analyzing them in any way they’re not supposed to,” Trish describes. “If individuals aren’t engaging with or reacting to your copy, it suggests your interaction is most likely not where it needs to be.”

Content curation

As a social media supervisor, you will not develop each and every single social networks post from scratch.

Thanks to tools like Canva, actual content production is much easier than ever. You’ll also be repurposing content created by other individuals, like trending memes and user-generated material (UGC).

You need to combine all those different aspects into a strong, cohesive social networks presence that’s true to your company’s brand name. That’s why, while your technical skills do matter, it’s potentially even more important to have a keen visual eye.


Whether you’re working on a group, you’ll need to be motivated and self-directed to prosper as a social media supervisor. You’ll be making numerous essential decisions every day, as you develop and publish material that will be seen by hundreds or countless people.

“You actually require to trust yourself,” states Trish. “That can be scary, but it’s what you need to make it in this market. You require to have the confidence to believe in yourself and believe in your capabilities to make truly cool things occur.”

How to end up being a social networks manager in 2023

There’s nobody, single way to build a career in social media– and no 2 social media supervisor jobs are exactly alike.

You may want to work freelance, or as an in-house worker. One business might be everything about long-form LinkedIn content, while another may emphasize viral video.

“In social networks, you can now see your career trajectory a bit more clearly,” shares Trish. “That’s incredible, due to the fact that I think a lot of us started in positions where we didn’t truly understand where we would go next, and now we do.”

But here are the basic actions to landing your very first social media supervisor task– anywhere you’re starting from, and whatever a dream task looks like for you.

1. Brush up on your social networks knowledge

You’re currently a social media lover. However to be a social networks expert, you truly need to have your finger on the pulse.

As you’re looking for your first role or customer, immerse yourself in the social networks landscape.

What brand name’s presence are you motivated by? What patterns or content types do you seriously love? Is there a specific niche, or kind of item, you can imagine yourself operating in?

If you like, you can certainly find out in a more official method, too. There are many methods to inform yourself about social networks– from complimentary Buy YouTube Subscribers channels to affordable online courses.

If you’re not exactly sure where to begin, we’ve got you covered.

2. Get experience The appeal of social networks is that it’s a naturally democratic place. Anyone can jump in and start experimenting, wherever you’re at in your journey.

You might choose to manage other accounts to build up experience. If your pal makes creative textiles or beautiful ceramics, why not collaborate and assist them promote their work? Or, browse for internships and co-ops, or attempt trading your services for products from small business owners.

You can also utilize your own existence as a learning tool. Developing a meme account or niche Buy TikTok Verification Badge presence assists you discover what it requires to get views– and later, it can show to customers that you understand your stuff.

3. Produce a portfolio

As you collect experience, showcase it in a portfolio to share with customers and possible companies.

You can include social networks work you have actually provided for customers, in previous jobs, or on your own. You can even create ‘specification work’ (a.k.a. unsettled, uncommissioned work done to display your abilities) for brands you admire.

There are many ways to produce a portfolio, and they do not need to be made complex. You can make a standalone site, use a service like Gondola, or even compile samples into a downloadable PDF. You might even set up a social networks account, like an Buy Instagram Verification Badge page, to showcase your samples!

Here’s how New York-based company social fly flaunts their customer work:

< img src="https://blog.SMM"alt="New York City firm client

work with catchy images “width

=” 2678 “height= “3935”/ > Source: 4. Update your resume In innovative markets, your portfolio does a great deal of the heavy lifting. However customers will still request for a resume, and yours needs to shimmer.

Your objective is to stand out from the crowd, so have fun and get imaginative with the style (simply ensure it’s still quickly readable).

Attempt consisting of a ‘Profile’ or ‘About Me’ section at the top of your resume to summarize what makes you special. You can likewise choose to include just relevant work experience, rather than a shopping list of every task you have actually ever had.

5. Network, network, network

Whether you’re a freelancer or in-house social networks manager, you’ll need to put yourself out there to discover clients and possible companies.

In 2023, networking doesn’t just mean showing up to occasions with a beverage in hand (though you can certainly do that, too). The very best place to network as a social media manager is … on social networks!

LinkedIn can be a great place to get in touch with potential employers, and look for openings at companies you like. Depending upon your niche, Buy Instagram Verification Badge and Buy Facebook Verification Badge might likewise be a good place to discover clients, specifically if you’re targeting small companies.

Beyond finding work, networking assists you get in touch with market peers, so you can keep discovering, find shared assistance, and get influenced.

How much do social media supervisors make?

It’s a crucial question– but there’s no one basic response. Like lots of other tasks, what you’ll make as a social media supervisor depends upon a variety of elements.

As a social networks manager, your income or pay will be affected by:

  • Your geographical place
  • How advanced you are in your profession
  • Whether you’re a freelancer or internal employee
  • The size of the company you work for, and what industry they remain in

The average spend for an internal social media supervisor in the United States has to do with $50,000 annually, often with benefits like medical insurance and 401k strategies. Most positions fall between $40,000 and $65,000 each year.

If you’re simply beginning, you ought to expect to make around the lower end of that range. As you get experience, you’ll earn more! Big business may pay a lot more– potentially over $100,000 annually for senior positions.

As a freelancer, pay can be a little bit more complicated. You may want to bill customers per hour, or on a flat monthly retainer model.

You’ll likely want to base your rates on how much experience you have, as long as they can cover your overhead expenses.

Here are some normal freelance social networks manager rates for 2023:

  • Junior (0-2 years): $25-$35/hour
  • Mid-level (3-4 years): $45-$85/hour
  • Senior (5-8 years): $90-$120/hour
  • Specialist (10+ years): $125-$250/hour

Free social media manager resume template

Uncertain where to start with producing your social media manager resume? Make it easy with our free, downloadable resume design templates!

Bonus: Personalize our complimentary, professionally created resume design templates to land your dream social media task today. Download them now.

You can use these design templates to upgrade your existing resume, or develop a new one from scratch. You can also use them as a beginning indicate fine-tune and get used to your needs!

6 suggestions for landing your dream social networks manager job

Develop your own brand

Absolutely nothing reveals that you know social media better than your own growing existence!

Structure your own social media brand is a terrific method to discover customers and job offers, network with other specialists, and position yourself as a professional.

On her account, designer and freelancer Rachel How uses a consistent visual style and keeps all her material on-topic.

If you run other effective accounts in different niches, like vegan cooking or canine videos, you need to discuss them, and share what you’ve discovered along the way. But the main focus must be you, as a social networks professional.

Keep up with social trends

To be a terrific social networks supervisor, you need to remain knowledgeable about patterns big and little, from today’s trending audio to whole brand-new platforms that rise in popularity.

For example, we think small businesses are going to start taking advantage of the power of creators like never prior to!

You should never ever be a mindless trend zombie. However you should understand what’s current, and have fun with it in a way that feels genuine and on-brand.

Understand business metrics

It’s one thing to know what great social networks material looks like. But for a successful social media supervisor, it’s even more crucial to understand why you’re producing it in the very first place, and how it fits in with your total social networks marketing technique.

What business objectives and results are you attempting to accomplish, and what social networks tactics will you utilize to accomplish them? How will you determine success?

Some examples could consist of:

  • Increasing brand name awareness with natural content
  • Converting fans into clients with social commerce
  • Building an email list by promoting lead-gated assets
  • Reaching your target audience with social advertisements

Be open-minded

The right social networks job for you may not be exactly what you ‘d expect. For instance, if you’ve worked in financing or style previously, don’t presume that your first social media supervisor job also requires to be in that area.

Similarly, don’t be afraid to take roles that feel “entry level,” or perhaps internships– particularly if you’re pivoting into social from another profession course where you were more recognized!

Of course, you need to pick to deal with companies whose product and services you’ll enjoy speaking about all the time. But don’t be frightened of chances that feel a little unanticipated.

Tailor your job applications

Even if you have a gorgeous, all-star resume, you must still alter it up a bit for each task you apply to.

This should not require to be more than a couple of minor tweaks. For example, make certain the abilities you’ve noted match what’s in the task description (as long as you actually have those abilities, of course).

Always use with an unique cover letter, too. Attempt to draw a personal connection between you and the company. What do you enjoy about their brand? Why do you want to represent them on social media?

Use social media management tools

As a social networks supervisor, you’re jumping between many different type of tasks. Use social networks management tools to make your life easier.

  • Make content creation easier with apps like Canva for design, and Hemingway or Grammarly for writing
  • Project-management tools Asana and Trello enhance your general procedures and make interaction with associates easier
  • Freelancers can remain on top of organization operations with tools like Wave, Freshbooks, and Harlow
  • Attempt SMM Panel to manage all your social networks in one location. Strategy and schedule posts to every account you manage within one calendar, and get real-time information to track how it’s performing. You can even track market trends, monitor your competitors, and stay on top of what individuals are stating about your brand name.

Here’s what it would appear like to track your Buy Facebook Verification Badge posts’ engagement in SMM Panel:

Try for complimentary Never stop finding out To be successful in this exciting– and challenging– field, you need to be a dedicated long-lasting student.

The good news is that social networks is no longer in its infancy, and you don’t need to figure it out alone anymore.

SMM Panel Academy offers a variety of accreditation courses, from foundational to advanced. There are also lots of resources online to assist you get comfortable with emerging skills, like social selling.

SMM Panel makes your life as a social networks manager easier. Handle your social channels, collect real-time data, and engage with your audience all in one location– so you stay arranged, prepared, and inspired.

Get Started