Marketers around the globe this morning started their weekly regular with a huge issue accessing Google Ads.
Word rapidly spread out throughout Twitter and LinkedIn, with verification from others that this isn’t an intermittent issue.
Google Status Dashboard Verifies Outage
From the Google status dashboard, the interruption was verified today, January 23rd, at 8 am CST. You can follow the incident in real-time here.
Image credit: Google Ads, January 2023 Since
midday CST, the issue has actually still not been fixed. Google Ads Liason Ginny Marvin also took to Twitter to confirm the concern: We’re investigating reports of a problem with Google Advertisements. We will provide more info soon. The affected users are not able to gain access to Google Ads. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Online marketers took to LinkedIn and Twitter to voice their issues.
Why This Matters Advertisers can not handle or optimize their
appropriate access to Google Ads. Much more, Google Ads are still serving to users, but marketers can’t see or respond to real-time performance. When marketing dollars are at stake, this is a huge problem for business of any size. If you’re used to weekly reporting, that’s another job you won’t have the ability to do until the
Google Ads concern is solved. This outage is bothersome for Google after their layoff announcement of 12,000 employees on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Advertisers respond to Google Advertisements failure on LinkedIn."/ > While this outage is more likely an unfortunate coincidence to Google Advertisements, marketers were quick to put it together.
Google Ads is still down for lots of users since Monday afternoon. After the Friday announcement of 12,000 Googlers, questions have actually developed if these layoffs have actually impacted the technology and staffing that handles these platforms.
This is a developing story and will upgrade as Google offers more information.
Featured Image: Stmool/SMM Panel