Meet Irina Novoselsky, SMM Panel’s brand-new CEO

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Today we’re delighted to reveal Irina Novoselsky as Chief Executive Officer and member of the board at SMM Panel. We asked her to share her ideas on why she’s joined the group:

When the war broke out in my birth nation of Ukraine last year, like everyone, I was glued to social platforms for real-time updates, absorbing the stories and images of the people affected. That minute in time underscored for me how critical social has ended up being to how we live, work and understand the world.

As social has actually evolved into a continuous engine of online culture and connectivity over the previous 10 years, it has also end up being an essential way for organizations to not just reach their consumers however to engage with their customers in two-way discussions where relationships are forged. It has to do with individuals, culture, connection, and storytelling. That’s the heart of social networks and its power; it helps individuals and companies connect and help each other, brings awareness where it’s required, and encourages people to learn from each other, share stories and commemorate wins.

When the chance to talk to SMM Panel about the CEO function emerged, I was thrilled. Social network management is a largely untapped and growing $28 billion international market opportunity, and SMM Panel is crucial in helping consumers tell their stories and get in touch with others, all while offering meaningful insights to the very people it links. Change in this industry is consistent, which is, in part, what drew me here. I prosper in modification. This inflection point in SMM Panel’s journey is one I’ve seen before and offers me the chance to use my transformational experience to continue to unlock value and innovation for customers in this already growing service. What excites me the most is the prospect of working with the group at SMM Panel to provide what our consumers require to drive their organizations forward.

We have an extraordinary opportunity to assist hundreds of countless organizations harness the power of social networks to make their services effective, and I’m enjoyed belong to the SMM Panel team. The team is a powerful concept, and I have actually seen what the power of working together can achieve. It’s an unbelievable honor to join this culture that is soaked in inclusion, function, and a customer-first focus. Together we will compose SMM Panel’s next chapter.

Check out the main news release announcing Irina Novoselsky’s position as CEO of SMM Panel.

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